Vision: A provider and booster of cost-effective displays
Mission: To provide reliable and innovative display supply for people
Goal: To become a competitive and technologically leading world-class manufacturer of displays
Core values: customer-centric; Focusing on contributors; Long term struggle and perseverance; Persist in self-criticism
Concept: Creating the Future Together
Spirit: Loyalty, resilience, hard work, contribution
Code of Conduct: Success comes from hardship, and career begins with being a person
Emphasize low key, friendship, and justice
Love learning, love work, love contribution
Business capability: complete variety, reasonable price, reliable quality, and timely supply